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TRENDS

There are two strong and pervasive trends that researchers see evident in the trends in the American restaurant industry-a strong trend toward authentic / exotic menu items, an increase in nutritional awareness and healthier diet, and the continuing trend toward fast and convenient eating. Research supports Gingers focus on these areas in its restaurants.

Nutrition
Even the largest fast-food chains have found themselves faced with stagnant top-line growth amid increasing media and health industry attention to diet and nutrition, and a corresponding consumer demand for healthier alternatives.

Authentic & Exotic Menu Items
Quality and authenticity represent the bottom line for tomorrow 's restaurant and take-out customer. But they will be coupled with a greater degree of individual customization and what's "good for you." Delphi panelists foresee a continuation of what's occurring on restaurant menus today with more emphasis on addressing each customer's tastes individually.







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